Introduction

The objective is to create a social media calendar for Revant Himatsingka aka Food Pharmer’s LinkedIn.

The calendar will heavily revolve around this one major insight regarding existing content on your profile—the posts are heavily repurposed from other social platforms i.e. Instagram and YouTube. While the engagement is decent, there’s not enough diversity of topics and formats.

Let’s define content buckets before diving into the calendar. The posts can be divided into the following 3 buckets:

  1. Health and Nutrition: This bucket revolves around topics including health and nutrition such as debunking common health myths, reading food labels, meal ideas, and portion sizes. The idea behind this bucket is to establish your expertise and credibility as a health coach along with the persona of a health influencer.
  2. Mindset and Lifestyle: This bucket revolves around topics surrounding our lifestyle and mindset in general such as growth, mental state, motivation, and goal setting. The idea behind it is very simple—to show that you care. Beyond busting myths and marketing gimmicks, there’s another aspect of you as a person who wants to create impact as a whole.
  3. Miscellaneous: This bucket revolves around topics other than the two buckets mentioned above. The topics under this bucket can be personal anecdotes, stories/case studies of clean businesses, any topical topic, social issues/current affairs that are worth talking about. The idea behind this bucket is to connect with the audience on a larger level to establish trust as social beings.

Calendar:

The ideas discussed below would follow a storytelling and research-driven approach to align with your persona. For example: building up a story about a certain topic and then backing claims with data and facts.

Week Bucket Day Idea Description
1 Health and Nutrition Tuesday Hidden Names for Added Sugars Show how sugary ingredients can hide within other names on food labels so people know what to look for
Mindset and Lifestyle Thursday Cultivating a Growth Mindset Discuss principles of growth vs. fixed mindset regarding health and how small steps add up
Miscellaneous Saturday Journey From Finance to Food Share career pivot story from MBA to health coaching and what sparked your passion for nutrition
2 Health and Nutrition Tuesday Debunking Labeling Loopholes Reveal common tactics brands use to make unhealthy foods seem healthy
Mindset and Lifestyle Thursday Tuning Out the Noise Offer strategies to not get overwhelmed by fad diets and extreme messaging
Miscellaneous Saturday Behind the Scenes Give inside look at process of creating your YouTube/Insta videos and purpose
3 Health and Nutrition Tuesday Good Fats vs Bad Fats An overview of heart-healthy unsaturated fats in nuts, seeds, avocado vs saturated and trans fats
Mindset and Lifestyle Thursday Managing Stress Eating Share healthier ways to cope with stress and emotional eating triggers to build sustainable habits
Miscellaneous Saturday Case study: The whole truth foods Talk about the brand offering products that are made with clean ingredients and their transparency as a business
4 Health and Nutrition Tuesday Debunking Diet Myths Clear up misconceptions like “carbs are bad” and “fat makes you fat” that lead to extreme restriction and guilt
Mindset and Lifestyle Thursday Choosing Curiosity Over Criticism Discuss the common tendency we have to criticize or judge things we don't understand, especially when it comes to other people's choices around food, exercise and self-care; make the case for leading with curiosity instead
Miscellaneous Saturday The Carbon Footprint of Food Discuss broader environmental impacts of food systems

Note: The social content calendar is provided for demonstration purposes only. It serves as a sample template and is not intended for direct use. Please refrain from using it without prior discussion and approval.

For literally anything work related, feel free to reach out to me on LinkedIn, X.