The objective is to write a newsletter for this podcast.
(No reason to pick this specific one, I liked the idea of this podcast.)
More about the podcast: YanaTV is a Singapore-based independent talk show that amplifies the voices of impactful, influential, and conscious people of Singapore.
Podcast: YT16 | How this 43-year-old became a national athlete and a businesswoman for her daughters
The newsletter follows a 3-2-1 structure — 3 insights, 2 quotes, and 1 question later followed by upcoming highlights/teasers. The KPI here is CTR, ideally how many people click on the links which further increases the podcast views.
There are other approaches based on the KPIs or goals but assuming that the key here is to gain more podcast subscribers and views,
Subject line Option 1: No one believed this single mom could do it
Pre-header Option 1: she proved them wrong.
Subject line Option 2: She was booed for being "too old" for a sport
Pre-header Option 2: just 10 years later, Jasmine would make history.
Think it’s impossible to achieve athletic greatness after 30? Not for unstoppable mom Jasmine Goh.
In this interview, 44-year old Jasmine shares her extraordinary 10-year journey from struggling to run 2.4 kilometers to qualifying as a national marathoner for Singapore's Southeast Asia Games team — all while working and raising two daughters.
< her picture with her 2 daughters >